SALES – STATIONS
Salt Lake City – Brigham Young University strikes an $875,000 deal to buy adult alternative “107.9 The Mountain” KUMT from Community Wireless of Park City. The deal includes FM boosters in Salt Lake City, Ogden, Randolph, and Provo, and Bountiful, UT.
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As data becomes increasingly essential to advertisers, while media platforms are digging deeper to deliver numbers and credible ROI to marketers, technology pundits are calling this the “age of outcome.” And radio has gotten with the program.
In a new blog post, the Radio Advertising Bureau says, “Data helps us reveal insights and craft stories of real outcome that enable advertisers ……….
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Aiming to increase ad rates for inventory it was selling at deep discounts, Entercom on Tuesday announced its entry into the network radio business via a new unwired network. Entercom Audio Network won’t involve increasing spotloads at its radio stations, the company says. Rather it intends to regain control of inventory that it had been handing over to third party resellers and offer it as part of a new national platform.
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The fifth annual iHeartCountry Festival took place Saturday, May 5 at the Frank Erwin Center in Austin, TX. The show featured a superstar lineup of country artists and was broadcast on over 120 of the company’s………..
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While it has consistently maintained popularity and ubiquity among all ages of U.S. listeners, radio perhaps lost its place in line with advertisers as new, shinier audio offerings pervaded the landscape.
That distraction appears to be fading. After combatting a stagnant ad market and losing dollars to those….
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The official date has been set for the debut of “Opie Radio” on the Westwood One Podcast Network. Gregg “Opie” Hughes will host a twice weekly podcast with the first episode publishing on Wednesday, May 9. New shows will be released on Mondays and Wednesdays, with a “big reveal” promised for the inaugural podcast.
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Saga Communications has launched a new oldies station in Asheville, NC as “Pure Oldies 97.3,” which debuted Monday on the Asheville, NC-licensed translator W247BV at 97.3.
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Entercom has launched a new sports outlet, “1550 The Game” KGMZ San Francisco, which will simulcast programming content from “95.7 The Game” KGMZ-FM. The new “Game” in town will also air Oakland A’s baseball when there is a conflict with Golden State Warriors basketball on KGMZ-FM.
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Triton Digital announced the integration of its a2x programmatic audio marketplace with DynAdmic, a content-targeted video ad network whose technology analyzes spoken-word audio for targeted ad placement.
DynAdmic’s audio recognition technology analyzes spoken-word inventory in podcasts and talk radio ………..
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Entercom has recruited a pair of digital publishing vets in new executive roles at Radio.com as it prepares to make a strategic shift at the streaming audio platform it acquired last November from CBS Radio.
Pamela Russo, most recently with Meredith Corp., will join as senior VP and general manager on April 30, while Entertainment Weekly executive editor of digital Christopher Rosen comes on board as editorial director.
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