Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
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Radio Advertising:- How to get the best out of it
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Afternoon Sports Radio Battle Heats Up In New York.
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Two months post-Mike Francesa and the afternoon sports talk battle is heating up this long, cold winter in New York. With the release of Nielsen’s February PPMs ratings, “The Michael Kay Show” on “ESPN NY 98.7” posted gains on the “The Afternoon Drive with Carlin, Bart and Maggie”— Francesa’s replacement on Entercom sports “The Fan” WFAN-AM/FM (660/101.9).
WFAN’s strong January showing didn’t survive the post-football blues of February in the Big Apple. While still besting WEPN 6+ with a 2.4,
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WABC, Sliwa Celebrate Anniversary Of The Guardian Angels.
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To commemorate the 39th anniversary of the founding of Guardian Angels by Curtis Sliwa, a new documentary will be screened at the Stage 17 performance studio at Cumulus Media talk WABC (770) New York, where Sliwa hosts the just-launched “Curtis + Crosby” show with Rita Crosby. Sliwa and his Guardian Angels, originally known as the..
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Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
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The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media platforms—traditional radio, television, computers, smartphones, game consoles and tablets—is stirring plenty of notice, thanks to some mighty rosy statistics about broadcast radio. For one, Nielsen Audio managing director Brad Kelly was invited to write a guest column..
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