Where are digital marketing and advertising clients spending their money? That’s among the reveals amid new information from a Radio Advertising Bureau (RAB) and Borrell Associates collaborative study, “Benchmarking Local Radio Stations Online Revenues,” which provides insight into digital revenue for radio. As previously reported by Inside Radio, radio stations grew their digital dollars by..
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New Insights On Digital Revenue Channels.
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Cupid’s Arrow Takes Aim At Radio Airwaves.
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The radio airwaves are being overrun by Cupid and his arrow. With Valentine’s Day one week away, is it any surprise that Jared the Galleria of Jewelry, ProFlowers/Shari’s Berries, Shane Co., and Diamonds Direct are all among the top 30 advertisers? In fact, the three jewelers were all pervasive over the airwaves around the holidays,..
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